کتابخانه الکترونیکی - کتابها

Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself.

Helps you map out an e-mail marketing strategy with reachable objectives

Simplifies the process of list-building, message-creation, and results-tracking

Offers legal guidance, so you stay compliant with anti-spam laws

Shows you how to deliver your message and incorporate social media

Explains how to track and interpret results

Includes the top ten things you should not put in your messages, and much more

Get more out of your e-mail marketing campaigns with this easy-to-follow guide.

• Paperback: 640 pages
• Publisher: Que Publishing; 1 edition (November 8, 2010)
• Language: English
• ISBN-10: 0789741008

Microsoft Dynamics CRM is a customer relationship management tool. At its very core, Microsoft Dynamics CRM is a database. It’s the place where you can enter information about your customers. Who works at the company, what is their role, who at your company has communicated with them, what have they purchased, have they had any issues? Need a phone number? Looking for a customer’s latest support calls? Need to get a handle on your sales pipeline? You’ll get all of this and more in Microsoft Dynamics CRM.

Marketing is all the activities that contribute to building ongoing, profitable relationships with customers in order to grow your business. The immediate goal of marketing is to make sales. The long-term goal is to become increasingly useful or valuable to a growing number of customers so as to ensure your future success. Your marketing program is the right mix of products or services, pricing, promotions, branding, sales, and distribution that will produce immediate sales and also help you grow over time.

Marketing Essentials is designed to prepare you for a career or further study of marketing. It is also helpful in preparing for DECA activities. You will notice that the DECA logo and DECA approved activities are prominently featured throughout your book. The DECA Connection feature is modeled after DECA individual or team projects. It will let you practice applying the knowledge that you have gained from your marketing class. DECA activities can also enhance your classroom learning, because they help you develop stronger communication and analytical skills.

eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans.

A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to:

* Draw up an outline e-marketing plan
* Evaluate and apply e-marketing principles and models
* Integrate online and offline communications
* Implement customer-driven e-marketing
* Reduce costly trial and error
* Measure and enhance your e-marketing

• Paperback: 128 pages
• Publisher: Amherst Media, Inc. (June 1, 2008)
• Language: English
• ISBN-10: 1584282320
• ISBN-13: 978-1584282327

• Paperback: 356 pages
• Publisher: Palo Alto Software Inc (October 2000)
• Language: English
• ISBN-10: 0966489136
• ISBN-13: 978-0966489132

• Paperback: 256 pages
• Publisher: Butterworth-Heinemann; 1 edition (January 11, 2008)
• Language: English
• ISBN-10: 0750686006
• ISBN-13: 978-0750686006

By Philip kotler